| Franchising, a Quick Way to Get into Action |
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| Written by Kevin Fitzgerald | |
| Monday, 03 March 2008 16:16 | |
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If you don’t have that one earthshaking idea that obsesses you, or don’t know how to go about a vague concept, franchising may be the solution for you. You get a bit of a safety net, in that you are implementing someone’s idea, for a fee, and a percentage, but also you are running your own show. The number and types of franchising are staggering. There are the familiar franchises like Subway, Quiznos, and other food service business, and then there are franchises from children’s services to exercise gyms to tanning salons. You certainly get a lot of built-in experience with franchises that have made them very popular with new immigrants, who have a lot to learn about business here.
The companies that are the franchisors are interested in monitoring their franchisees and finding out what works and what doesn’t. This includes expansion and trying out new products. After all, the franchisor can’t make money much longer than his franchisees prosper as well. A franchisor that spreads out his franchisees and then abandons them is just another pyramid scheme that collapses. Nevertheless, most franchisors have proven track records that you can check. They have a concept that they have worked out for distributing and accounting. If you learn the system you can put it into effect. And franchises have had an impact on the U.S. economy measured by over 10 million jobs. If you are successful, you have a capital investment to sell, when and if you want to leave the business. Some of the franchises offered are very tempting and interesting. Whether they work or not is up to the system developed and how it is deployed. Before investing in a franchise opportunity it is essential to know the work requirements, number of start-up employees and procedure in order to obtain new clients. An amazing type of franchise is “the Computer Explorers” which is actually representative of a whole class of franchises. This turnkey business operation provides educational technology solutions. The franchisee gets clients that run schools, day care centers and community centers. The computers are used to supplement children’s academic work and overall development, with systems developed for children as young as the age of 3. Seasonal businesses involving education, with long times of school-is-out have the added advantage of built-in vacation time between periods of work. Art courses and computer courses are being cut in many schools and private programs are often developed and recruited to fill in the gap. You can feel good helping to provide necessary services, while still earning a good living. Older workers being laid off from big companies and that are not ready or willing to retire are prime candidates for franchise businesses. Home-based businesses not requiring brick and mortar offices and retail outlets are gaining headway as the solution for such people. The variety of franchises is definitely the spice of business. Another franchise is based on a well-known book encouraging self-growth for women. It is a system of coaching and encouragement which has made astonishing headway, involving an investment of only about $20,000. Smaller exercise centers for women are also a growth area, with the fear and dread of obesity especially strong for women, as the baby boomer population ages. The paradigm, but far from only business like this is “Curves.” The key is to take time to think it over and investigate these types of franchises. What is the system for finding new customers and maintaining their loyalty? That’s the real $64,000 question in the franchise opportunity answer. The “Nerd Force” provides advice and support for the millions of office workers, businessmen, and other people struggling with computers. Millions of older people have to efficiently use computers, despite the fact of being educated in their youth in an environment where computers were in their infancy, at least in the PC variety. Computer services can involve many things that are doable by technology minded potential franchisees. So, it is nice to know that franchising goes far beyond the model of 7-Eleven, tax services, lunch shops and real estate offices. Of course, if you know what you are doing, and can go into a business without a franchise, fine. If you are an accountant and know how to run a tax business, then you don’t necessarily need a franchise to tell you what to do. However, even in your own business, you have to pay percentages to other people, whether to your bank, your factor for upfront payments of receipts and so on. Yes, of course it costs money and a percentage to the franchisor, to run a franchise, but it can work. So look at the track record of the franchise. How are other franchisees doing? How much are the upfront costs? Can you get out, what does it cost? How much can you sell the business for, if you are successful? Finally, is this the business that is exciting and fulfilling for you? |
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| Last Updated ( Tuesday, 04 March 2008 00:09 ) |
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